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What we have learned about why people choose.

Thirty years of mapping the subconscious, written down. Research, marketing myths worth retiring, and what the maps keep showing us.

More thinking

  1. Don’t Let Marketing Personalization Kill Your Brand1 min read
  2. Investing in Retail? Here’s What to Watch For1 min read
  3. Let’s Throw The Idea Of Brand Life Cycle Out The Window1 min read
  4. All Brands Have Unrealized Growth Potential1 min read
  5. 5 Ways To Fail At Emotional Marketing2 min read
  6. Trendsetters: TRIGGERS® Leslie Zane Asserts That Every Brand Has Untapped Growth Potential1 min read
  7. Opinion: Super Bowl Ads Should Lead To Sales. Here’s How They Can1 min read
  8. The Most Powerful Touch Point Of All: The Subconscious1 min read
  9. The Hidden Link Between Success And The Subconscious (Video)1 min read
  10. To Win Support For Your Idea, Think Like A Marketer1 min read
  11. The Mr. Peanut Super Bowl Commercial Lit Up Twitter, But It Could Still Backfire1 min read
  12. To Flatten The COVID-19 Curve, Target The Subconscious1 min read
  13. In Drive To Restart The Economy, Consumers’ Subconscious Might Be Key1 min read
  14. The Most Powerful Touch Point Of All: The Subconscious1 min read
  15. Cracking the Code on Brand Growth1 min read
The Power of Instinct by Leslie Zane

How the brain shapes choice, every time.

Leslie Zane set out the science behind the Brand Connectome® in The Power of Instinct. Start there if you want the whole argument rather than a single piece of it.

More about the book

Bring us your toughest growth problem.

We’ll find what’s really standing in the way, and show you something you don’t already know.

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