“They delivered a big unlock for us. It changed the marketing direction, how we talked about the brand, how we talked about innovation. A big change for us.”

Dan O’Leary, Former Senior Director, KraftDawn McAvoy, VP of Marketing, Aetna

“There is a direct connection between TRIGGERS® work and the growth trajectory of a brand—they have an immediate impact on topline revenue.”

Fred Ehle, Former VP, McDonlad'sDawn McAvoy, VP of Marketing, Aetna

“TRIGGERS® finds the levers to be pulled to trigger the key associations to make your story resonate with your prospect.”

Eugenio Perrier, Global CMO, SabraDawn McAvoy, VP of Marketing, Aetna

“TRIGGERS® discoveries led us in a totally different direction. It was an amazing win. Very exciting and gratifying.”

Elyse Kane, VP, Colgate-PalmoliveDawn McAvoy, VP of Marketing, Aetna

“It's rare that you find a brand strategy company that is willing to commit to revenue growth based on the work that they're delivering.”

Dawn McAvoy, VP of Marketing, AetnaDawn McAvoy, VP of Marketing, Aetna

“Working with TRIGGERS® will fundamentally transform a brand's business prospects.”

Michael Farmer, CEO, Farmer & Company, Former Bain & Co Partner, Head of London, Paris, and Munich OfficesDawn McAvoy, VP of Marketing, Aetna

“They find the secret code that puts the brand on the path to success.”

Dawn McAvoy, VP of Marketing, AetnaDawn McAvoy, VP of Marketing, Aetna

“TRIGGERS® has a unique way of diagnosing brands that gets to the root of what is holding back brand growth. It should be one of the first things a CMO does.”

Michael Farmer, CEO, Farmer & Company, former Bain & Co Partner, head of London, Paris, and Munich officesDawn McAvoy, VP of Marketing, Aetna

“Ownable differentiation is the holy grail in marketing; this process offers a brand the ability to identify that.”

Fred Ehle, Former VP, McDonlad'sDawn McAvoy, VP of Marketing, Aetna

"Leslie and her team approach brand as more than just the creation of logo or development of an advertising campaign. They view brand as a holistic approach to driving growth with your target customer, and they actually sign up for your growth as a part of their overall approach. Leslie is passionate about excellence, and won’t accept anything that doesn’t support the growth potential for the brand. I highly recommend Triggers for any company that not only wants to reinvent themselves, but also wants to sustain growth and brand excellence."

Heyward Donigan, CEO, Rite AidDawn McAvoy, VP of Marketing, Aetna

"I want to take a minute and thank you. I know very well how hard you have worked to help us. Your work today surpassed even my hopes. I am truly grateful. The road up is steep, but I am glad we are hiking together!"

Keira Krausz, CMO, NutrisystemDawn McAvoy, VP of Marketing, Aetna