Top-line growth is becoming harder to achieve. And traditional marketing efforts no longer deliver. Triggers® is a brand strategy and innovation firm that specializes in actually changing consumers’ minds — to drive the growth you need.
The spark
that changes
consumers’ minds.
Triggers ® Strategic Process
We uncover the true drivers of brand growth. By tapping into universal positive associations, we change how your brand is experienced. Drawing on the latest findings in behavioral economics, Brand Triggers® growth strategy service drives emotional connection and shifts brand preferences.
Brand Triggers® growth strategy service is the only proven approach for actually elevating brand perceptions in consumers' minds.
We’ve created more than
$2 billion
in incremental revenue* for the
world’s most iconic Fortune 100 brands. *For new products and existing brands over a 23-year period
up to
brand growth
repeat clients
years in business
advertising ROI
new product
purchase intent
“We believe that
brands are
infinitely elastic
and have the
power to change
and evolve.”
- Leslie Zane
Triggers® Founder

...and they can do so across
consumers, categories and continents.
our team
For 23 years we've been working together to drive consistent growth for our clients.
Founder & President
A visionary thought leader, Zane has been creating disruptive growth for clients for over 23 years. Her single-minded focus on achieving real results for clients has led to some of the most important discoveries about brand decision-making. Prior to Triggers, Zane received her brand management training at Revlon, Johnson & Johnson and P&G Cosmetics, which ignited her interest in the relationship between imagery and emotion. Zane began her career in consulting at Bain, graduated from Yale, and received her MBA from Harvard Business School.
Tom Gosline
VP & Brand Strategist
Gosline is a respected brand and innovation specialist with a 23 year hands-on track record of building brands in U.S. and international markets. He joined Triggers® after being a client for a decade at PepsiCo and Kraft Foods. Previously, Gosline was Senior Director Experience Design at PepsiCo’s Frito-Lay and Director of Consumer and Shopper insights at Quaker. Gosline also spent a decade leading global innovation at Kraft. He received his BA from Northwestern and MBA from Kellogg.
Let us help
build, elevate
and revitalize your brand.
Contact us.
contact us