Explore the latest in applied behavioral science strategies for marketers here. Watch Leslie Zane, founder of Triggers® Brand Consulting, unpack topics such as the Brand Life Cycle Myth, Instinctive Brand Preference, and their revolutionary proprietary tool–The Brand Connectome®.
As a Harvard researcher found, 95% of purchase decisions take place on auto-pilot driven by the subconscious mind. For 25 years, Triggers® Brand Consulting has been focused on helping brands win over competitive users by changing preference on an instinctive level, driving billions of dollars in growth. The unconscious mind is malleable and much easier to change than people think. These techniques go beyond behavioral science, to practical, applied techniques marketers can actually use.
CMOs are experimenting with many approaches to kickstart brand growth,” observes Leslie Zane, CEO of Triggers®, “but it’s been difficult to find a winning formula. That’s why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there’s a better way to rekindle growth.
All Brands Have Unrealized Growth PotentialIf you want to succeed at emotional marketing, the last thing you should do is communicate emotion. While this might seem counterintuitive, over 23 years of case studies at the TRIGGERS® proves that emotion is the output to be achieved not the input. Here are the top 5 ways companies fail at emotional marketing today: 1. Overpromise, under-deliver When a...
READ MOREBrand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers. But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right...
VIEW FULL STORY ON MIT SLOAN REVIEWFor all the incredible sums of money they pour into Super Bowl ads, corporations should expect better results.
READ MORE ON CMO BY ADOBE...Marketers are on such a treadmill—publishing reams of content, monitoring clicks and impressions, and segmenting target groups—that their attention is often distracted away from the most powerful mechanism for accelerating growth: making their brands the instinctive choice for consumers.
READ MORE ON ADOBEManagers spend lots of time and money trying to substantiate claims that their brand is better than the competition: “Consumers prefer Coffee A over Coffee B, two to one! ” “Eighty-percent of microbiologists polled agree that Scrubbing Agent X kills germs more effectively than Scrubbing Agent Y!” Superlatives are trotted out like racehorses, but they don’t guarantee a winning message....
READ MOREIf you want to succeed at emotional marketing, the last thing you should do is communicate emotion. While this might seem counterintuitive, over 23 years of case studies at the TRIGGERS® proves that emotion is the output to be achieved not the input. Here are the top 5 ways companies fail at emotional marketing today: 1. Overpromise, under-deliver When a...
READ MOREIt’s a fundamental idea that has long been drilled into the minds of marketers: that brands have a predetermined lifespan. But it’s scientifically inaccurate, and leads marketers to miss tremendous opportunities.
READ MORE ON THE MEDIA POSTCMOs are experimenting with many approaches to kickstart brand growth,” observes Leslie Zane, CEO of Triggers®, “but it’s been difficult to find a winning formula. That’s why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there’s a better way to rekindle growth.
All Brands Have Unrealized Growth Potential