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Let’s Throw The Idea Of Brand Life Cycle Out The Window

Let’s Throw The Idea Of Brand Life Cycle Out The Window

Let’s Throw The Idea Of Brand Life Cycle Out The Window

By: Leslie Zane

It’s a fundamental idea that has long been drilled into the minds of marketers: that brands have a predetermined lifespan. But it’s scientifically inaccurate, and leads marketers to miss tremendous opportunities.