We’ve created more than
$5 billion
in incremental revenue for the world’s most iconic Fortune 500 brands.
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70
categories
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95%
repeat clients
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2X-10X
brand growth
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25
years in business
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2X
average advertising ROI
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+10PTS
new product purchase intent
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By: Leslie Zane
Don't Let Marketing Personalization Kill Your Brand
Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers. But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right places and times. But done wrong, it can do long-term damage to any business. It can even destroy a brand.
VIEW FULL STORY ON MIT SLOAN REVIEW -
By: Leslie Zane
All Brands Have Unrealized Growth Potential
CMOs are experimenting with many approaches to kickstart brand growth," observes Leslie Zane, CEO of Triggers®, "but it's been difficult to find a winning formula. That's why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there's a better way to rekindle growth.
All Brands Have Unrealized Growth Pot...