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Explore corporate growth strategies used by Leslie Zane and the team at Triggers® to help the world’s most iconic brands achieve over 10 billion dollars in growth.

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Explore the latest in applied behavioral science strategies for marketers here. Watch Leslie Zane, founder of Triggers® Brand Consulting, unpack topics such as the Brand Life Cycle Myth, Instinctive Brand Preference, and their revolutionary proprietary tool–The Brand Connectome®.

As a Harvard researcher found, 95% of purchase decisions take place on auto-pilot driven by the subconscious mind. For 25 years, Triggers® Brand Consulting has been focused on helping brands win over competitive users by changing preference on an instinctive level, driving billions of dollars in growth. The unconscious mind is malleable and much easier to change than people think. These techniques go beyond behavioral science, to practical, applied techniques marketers can actually use. 

Growth Triggers Instinctive Brand Preference The Brand Connectome Shortcuts to Brand Growth Applied Behavioral Science Corporate Growth Strategies Organic Growth Strategies

Videos

Growth Triggers Videos

Growth Triggers Articles

  • All Brands Have Unrealized Growth Potential

    All Brands Have Unrealized Growth Potential

    By: Leslie Zane

    CMOs are experimenting with many approaches to kickstart brand growth,” observes Leslie Zane, CEO of Triggers®, “but it’s been difficult to find a winning formula. That’s why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there’s a better way to rekindle growth.

    All Brands Have Unrealized Growth Potential
  • 5 Ways To Fail At Emotional Marketing

    5 Ways To Fail At Emotional Marketing

    By: Leslie Zane

    If you want to succeed at emotional marketing, the last thing you should do is communicate emotion. While this might seem counterintuitive, over 23 years of case studies at the TRIGGERS® proves that emotion is the output to be achieved not the input. Here are the top 5 ways companies fail at emotional marketing today: 1. Overpromise, under-deliver When a...

    READ MORE

Instinctive Brand Preference Videos

Instinctive Brand Preference Articles

  • Don't Let Marketing Personalization Kill Your Brand

    Don’t Let Marketing Personalization Kill Your Brand

    By: Leslie Zane

    Brand managers are under intense pressure to personalize their marketing efforts. McKinsey calls data activation and personalization the heartbeat of modern marketing. Netflix is becoming a global giant by using machine learning to power personalization for customers. But there’s a big danger to personalization as well. When done right, it can give managers unprecedented access to buyers at the right...

    VIEW FULL STORY ON MIT SLOAN REVIEW
  • The Most Powerful Touch Point Of All: The Subconscious

    The Most Powerful Touch Point Of All: The Subconscious

    By: Leslie Zane

    For all the incredible sums of money they pour into Super Bowl ads, corporations should expect better results.

    READ MORE ON CMO BY ADOBE...

The Brand Connectome Videos

The Brand Connectome Articles

  • The Most Powerful Touch Point Of All: The Subconscious

    The Most Powerful Touch Point Of All: The Subconscious

    By: Leslie Zane

    Marketers are on such a treadmill—publishing reams of content, monitoring clicks and impressions, and segmenting target groups—that their attention is often distracted away from the most powerful mechanism for accelerating growth: making their brands the instinctive choice for consumers.

    READ MORE ON ADOBE

Shortcuts to Brand Growth Videos

Shortcuts to Brand Growth Articles

  • If You Want to Build Superiority, Don’t SAY YOU’RE SUPERIOR

    If You Want to Build Superiority, Don’t SAY YOU’RE SUPERIOR

    By: Leslie Zane

    Managers spend lots of time and money trying to substantiate claims that their brand is better than the competition: “Consumers prefer Coffee A over Coffee B, two to one! ” “Eighty-percent of microbiologists polled agree that Scrubbing Agent X kills germs more effectively than Scrubbing Agent Y!” Superlatives are trotted out like racehorses, but they don’t guarantee a winning message....

    READ MORE

Applied Behavioral Science Videos

Applied Behavioral Science Articles

  • 5 Ways To Fail At Emotional Marketing

    5 Ways To Fail At Emotional Marketing

    By: Leslie Zane

    If you want to succeed at emotional marketing, the last thing you should do is communicate emotion. While this might seem counterintuitive, over 23 years of case studies at the TRIGGERS® proves that emotion is the output to be achieved not the input. Here are the top 5 ways companies fail at emotional marketing today: 1. Overpromise, under-deliver When a...

    READ MORE

Corporate Growth Strategies Videos

Corporate Growth Strategies Articles

  • Let’s Throw The Idea Of Brand Life Cycle Out The Window

    Let’s Throw The Idea Of Brand Life Cycle Out The Window

    By: Leslie Zane

    It’s a fundamental idea that has long been drilled into the minds of marketers: that brands have a predetermined lifespan. But it’s scientifically inaccurate, and leads marketers to miss tremendous opportunities.

    READ MORE ON THE MEDIA POST

Organic Growth Strategies Videos

Organic Growth Strategies Articles

  • All Brands Have Unrealized Growth Potential

    All Brands Have Unrealized Growth Potential

    By: Leslie Zane

    CMOs are experimenting with many approaches to kickstart brand growth,” observes Leslie Zane, CEO of Triggers®, “but it’s been difficult to find a winning formula. That’s why we see so many cuts in marketing spend. Marketing has lost confidence in marketing. We think that there’s a better way to rekindle growth.

    All Brands Have Unrealized Growth Potential

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